About PFM Coaching
PFM Coaching offers personalised endurance coaching built on a foundation of genuine expertise and hard-won experience. The coach behind PFM Coaching holds a BSc Honours degree and brings a science-backed methodology to every client relationship, combining evidence-based training principles with the practical insight that comes from crossing over 30 ultra-marathon finish lines. That blend of academic rigour and real-world endurance experience shapes an approach that is both credible and deeply practical.
On the credentials side, PFM Coaching is UESCA Certified in both Running Coaching and Ultra Marathon Coaching, holds a UKA Licensed Athletics Coach in Running Fitness (CiRF) qualification, and is recognised as an England Athletics Race Director. These certifications span recreational runners right through to those tackling the most demanding ultra-distance events, meaning clients at every stage of their endurance journey are in qualified hands.
The core services at PFM Coaching centre on endurance and marathon coaching, ultra-marathon preparation with a truly personalised approach. Whether a client is targeting their first marathon finish, chasing a personal best over 26.2 miles, or stepping up to ultra-distance racing, coaching is tailored to the individual rather than delivered from a generic template. Alongside the training side, PFM Coaching also provides endurance and marathon nutrition guidance, helping runners understand how fuelling strategies can directly influence performance and recovery across long-distance events. Nutrition support is integrated into the coaching process rather than treated as an afterthought, reflecting the holistic way the service is designed.
PFM Coaching is well suited to runners and endurance athletes who want structured, science-informed support from a coach who has genuinely lived the distances they are training others to complete. From first-time marathon runners looking for a clear plan to experienced ultra runners seeking to refine their approach, PFM Coaching provides the expertise, qualifications, and personal experience to help clients reach their endurance goals.
Treatments & Pricing
Personalised Endurance Coaching
Science-backed, fully customised running training plans that adapt around your life.
Free Consultation
Relaxed discovery call to discuss running history, goals, and coaching fit.
Free Video Review
Photos
Frequently asked questions
What qualifications does the coach at PFM Coaching hold?
The coach holds several recognised certifications, including UESCA Certified Running Coach, UESCA Certified Ultra Marathon Coach, and a UKA Licensed Athletics Coach in Running Fitness (CiRF) qualification. They are also an England Athletics Race Director, and bring a BSc Honours academic background to their coaching approach.
What services does PFM Coaching offer?
PFM Coaching specialises in endurance and marathon coaching. The focus is on personalised endurance coaching informed by both science-backed methods and real-world experience.
Is PFM Coaching suitable for someone training for their first marathon?
Yes — PFM Coaching offers dedicated marathon and endurance coaching designed to be personalised to the individual, whether you are new to distance running or looking to improve. A free consultation is available to discuss your goals before you commit.
Does PFM Coaching offer anything I can try before signing up?
Yes, PFM Coaching offers a free two week coaching trial from a UKA and UESCA-certified coach. There is also the option to book a free consultation to talk through your goals.
How experienced is the coach in ultra-marathon and endurance running?
The coach has personally crossed over 30 ultra-marathon finish lines including 200 mile ultras, 235 mile multi stage ultra and a last runner standing 1st place, giving them extensive first-hand experience of endurance events at all distances. This real-world experience is combined with their formal coaching qualifications and academic background.
Reviews
No reviews yet
Be the first to review PFM Coaching.